FIELD NOTES Quarterly Editions aren’t necessarily tied thematically to the season in which they’re released, but every few years they feel compelled to head back into the woods for Autumn. “Mackinaw Autumn” (2009) and “Shenandoah” (2015) were beloved editions that made great use of the warm colors of fall foliage, but it felt like time for them to try a different twist.
At a glance, Field Notes’ Fall 2019 “Autumn Trilogy” edition seems perfectly simple, but the subtly debossed leaves and embossed logo are the result of a very complicated process. First, they selected three beautiful cover papers from Mohawk’s Via line: “Warm Red,” “Safety Yellow,” and “Scarlet,” all with a vellum finish. These roughly approximate the Fall leaf colors of the North American Sugar Maple (Acer saccharum), the American Elm (Ulmus americana), and the Scarlet Oak (Quercus coccinea).
Using photographs for reference, they carefully traced the shape, contours and vein patterns of each leaf into a scaleable vector file, then created a “lock-up” of each cover layout with our logo and cover text. A sculptor at their diemaker converted the flat vector files into a three-dimensional computer model to evaluate the tolerances for embossing and debossing, and to simulate how the covers would look under various lighting conditions before the expensive and time-consuming process of physical diemaking began.
Field Notes Brand is a collection of smartly-designed, vintage-styled pocket notebooks, calendars, and various office accoutrements. Co-founder and graphic designer, Aaron Draplin is a Michigan native who, from time to time, speaks highly of the Upper Peninsula.